As women in the fast-paced world of marketing, we often find ourselves juggling various roles and responsibilities. Navigating the path to your next career move can be both exciting and challenging. One of the critical steps in this journey is updating your resume to showcase your skills and achievements effectively. In this blog post, we'll explore some valuable tips for women in marketing who are looking to revamp their resumes for their next role.

1. Change the Format to Highlight Your Best Achievements

When you're in a job that doesn't provide an abundance of material for your resume, it's time to get creative with your presentation. Consider switching from the traditional experience timeline format to a "relevant achievements" or "highlights" format. This format allows you to place your most impressive accomplishments at the top of your resume, immediately capturing the attention of hiring managers. Remember, hiring managers spend an average of about 30 seconds reviewing a resume, so starting strong is key to telling a compelling story.

2. Showcase Metrics and Achievements

One of the most effective ways to make your resume stand out is by using metrics to highlight your achievements. Metrics provide concrete evidence of your impact and skills. Use tools like Google Analytics or any other relevant measurement tools to compare data from 18 months ago to the present. Calculate the percentile change and focus on the most significant and impactful improvements. For example, you can mention that you "resulted in a X% increase in traffic/conversions/engagement after Y months." This not only quantifies your achievements but also offers a snapshot of your skills without relying solely on your company's goals.

3. Addressing Career Gaps: Be Transparent and Strategic

Career gaps are not uncommon, and you should not be deterred by them. When addressing career gaps on your resume, transparency is key. Here are some strategies to consider:

• Hiring Trends: Gaps of up to six months generally do not raise concerns among hiring managers.
• Simple Explanations: Longer gaps due to full-time parenting or sabbaticals are becoming increasingly acceptable. You can mention these explanations on your resume to provide context.
• Format: Consider using a resume format that focuses on years rather than specific month/year details. This can help de-emphasize gaps.
• Industry Considerations: Some industries and companies are more understanding and mom-friendly when it comes to career gaps. Research the company culture and values where you're applying.
• Referrals: If you have a referrer for a job, the risk associated with career gaps may be lower.
• Owning the Gap: Sometimes, explicitly stating your career gap due to parental leave can help normalize it. However, be aware that this can come with risks like the "motherhood penalty." Weigh the pros and cons carefully.

“You can also address any gaps verbally, if you want,” said MKTG WMN community member.  “I was laid off at the end of January and I took a few months break to reset, travel, and really think about what I wanted next. Everyone has been receptive to that explanation. I think it makes them think I genuinely chose them.” 

4. Understand Changing Hiring Norms

Hiring norms have evolved over time. What might have been a red flag in the past, such as career gaps or frequent job changes, is now viewed differently by various hiring managers. How potential employers respond to your explanation can provide valuable insights into their company culture and values. Remember that your career journey is unique, and your resume is just one part of what will help you get hired.

As women in marketing, you possess a wealth of skills and experiences that can be a significant asset to your next role. Crafting a compelling resume is an essential step in your career journey. Whether you're highlighting your best achievements, showcasing metrics, addressing career gaps, or adapting to changing hiring norms, remember that your unique story and abilities are your biggest strengths. Embrace your journey, stay confident, and let your resume be a powerful tool in landing your dream role in the dynamic world of marketing. 

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